Yesterday we threw out 10 ad lines which the studios used  (mainly in their wonderful posters which they sent to theatres across America in the 1940s and 50s) to publicize their films.

How many did you know? Ok, after refreshing yourselves on the blurb lines covered in Monday’s blog (scroll down just a tad), check out today’s answers:

1) Alfred Hitchcock’s I Confess asked the question: “If you knew what he knew what would you do?” Our hero here is Montgomery Clift as a Roman Catholic priest getting very friendly with Anne Baxter. This excellent 1953 drama is well worth seeing again, and again.

2) Lizabeth Scott and Edmond O’Brien were Two of a Kind (that don’t die in bed). Film noir expert Eddie Muller wrote this about Scott: Even more than from her sultry eyes, Liz’s sex appeal emanated from her husky bedroom voice. Gosh, that sounds like a pretty good movie line to us.

3) Glenn Ford and Gloria Grahame were the hard cop and the soft dame mixing it up  in 1953’s The Big Heat. Directed by Fritz Lang, the movie boasts of an astonishingly sadistic thug played by a young Lee Marvin.

4) Fate drew Barbara Stanwyck and Van Heflin together in The Strangle Love of Martha Ivers, and murder sure did separate them. Note: the movie marked the screen debut of Kirk Douglas and includes the formidable presence of our gal, Liz Scott.

5) And for Deanna Durbin, love was her crime and her punishment in 1944’s Christmas Holiday. Gene Kelly is also on hand lending to both.

The easy ones were:

6) Paul Henried and Joan Bennett in 1948’s The Scar (originally titled Hollow Triumph)In one of her best roles, Bennett portrays the beautiful, doomed secretary to a psychiatrist (Henreid) who becomes his romantic plaything. Her character’s motto: It’s a bitter little world full of sad surprises, and you don’t let anyone hurt you. (Would have made an interesting ad line.) 

7) Alan Ladd in John Farrow’s Calcutta (1947), which costarred him with Gail Russell and William Bendix.

The tricker ones were:

8) 1954’s Dragnet directed and starring Jack Webb as Los Angeles Police Dept.’s Sgt. Joe Friday. The feature came out as the hit tv series was playing.

9) 1946’s The Postman Always Rings Twice costarring Lana Turner (in short shorts) and John Garfield.  Need we say more?

10) Rita Hayworth puts the blame on Mame in 1946’s Gilda opposite Glenn Ford. Writes Muller:  Her first appearance, tossing back a mane of fiery hair as she kneels on her bed, made blood pressure rise the world over.

What are your favorite movie ad lines?


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